Hey, I'm Jasmin
A marketer by trade, with 10 years of industry experience, and the person behind The Candid Club. I spent a long time in the corporate world with a career that looked great on paper.
I was good at what I did. I had the experience. I knew marketing. But somewhere along the way, I'd lost the spark that made me love it in the first place (it literally drained the life outta me).
I wanted more meaning in the work I was doing. I wanted to work with people who genuinely gave a sh*t about what they'd built. And I wanted to do marketing that felt human, creative and actually made a difference to someone's business.
So, The Candid Club happened. Now I get to work with brilliant business owners who know their stuff, but aren't always showing the rest of the world just how good they are.
The important stuff
Currently obsessed with
Buying books at a significantly faster rate than I can read them.
Coffee order
Iced brown sugar oat shaken espresso!!
Secret flex
I can hold myself upside down on a pole. Do with that information what you will.
I will never shut up about
You do not need to post every bloody day to grow your business.
My toxic trait
Opening CapCut to change one thing and emerging three business days later.
Unnecessarily strong opinion
Business owners are approximately 400% more interesting online when they stop trying to sound professional.